On October 27, ECA announced a new brand identity for the Exchange Visitor Program. The new BridgeUSA branding is the culmination of a multi-year endeavor to re-imagine the private sector component of the Exchange Visitor Program. The goal of the rebrand is to create a professional brand for the private sector component of the EVP to more effectively communicate our mission, program values, and global impact to stakeholders and audiences.
BridgeUSA unifies ECA administered, private sector programs under one umbrella and brings the mission and global impact of our programs front and center in the name and creative tagline. The BridgeUSA moniker embodies ECA’s mission to build enduring bridges of friendship between people and nations. The tagline “Connecting global leaders, creating lasting impact” underscores the impact of the program: cultivating a network of global leaders that create lasting impact in their communities and our world.
BridgeUSA includes the following exchange programs: Professor, Research Scholar, Short-Term Scholar, Trainee, Intern, College and University Student, Teacher, Secondary School Student, Specialist, Alien Physician, Camp Counselor, Au Pair, and Summer Work Travel.
A ECA-created BridgeUSA Brand Guide can be accessed here.