Calling for a “new brand of American diplomacy”, Keith Reinhard, President of Business for Diplomatic Action, Inc. (BDA), told members of the House Government Reform Subcommittee on National Security and International Relations Monday, that his not-for-profit organization believes “there is an urgent need for Congress to act now to dramatically overhaul the management of our public diplomacy efforts so that we as a nation can work not only to rebuild bridges of trust abroad, but also to help defuse the hatred that spawns terrorism.”