Black Eyed Peas’ will.i.am to direct 100,000 Strong Initiative concert in Beijing

Grammy Awards-winning musician and producer of the Black Eyed Peas will.i.am will direct a concert in Beijing later this year to celebrate U.S.-China educational and cultural exchanges and to benefit President Obama’s 100,000 Strong Initiative, according to the Department of State’s website.

The Beijing concert is being organized by the nonprofit organization Americans Promoting Study Abroad and will include performances by will.i.am, along with other American and Chinese pop stars. As stated on the State Department’s website, “Funds raised in association with the concert will be used to support and operate study abroad programs in China for underserved American students.“

During a meeting with Secretary of State Hillary Clinton last Friday, will.i.am stressed his support of the 100,000 Strong Initiative:

“In order to become responsible global citizens, young people need to experience the world around them. Kids from underserved communities rarely have the opportunity to study and travel abroad, and we want to change that. We must make sure that American students have the cultural awareness and skills necessary to succeed in a global economy.”