The International Relations and Security Network (ISN) reports on the Obama Administration’s attempt to utilize web 2.0 technologies and blend them with public diplomacy to create a new kind of engagement termed “21st century statecraft”:

These 21st-century technologies are not being deployed for their own sake, but to advance a State Department initiative called “21st-century statecraft.”

“The goal is to move beyond just government-to-government relationships and enhance government-to-people and people-to-people relationships around the world,” Alec Ross, a senior adviser to Secretary of State Hillary Clinton, told ISN Security Watch.